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Bristles are back, but what's next for applicators?
4th September 2015
Whether for eyes, lips or face, applicators are central to achieving this season's trends, whether full on or super subtle

Cleverly shaped applicators are working hard for eye definition; lashes are clean and classy or fat and spikey. Drama is being delivered through the deepest blacks and high impact with the latest, brightest shades.

Lips demand mastery of definition, so the right applicator is crucial for your customers to achieve the look they want, without fuss. Stand-out colour trends range from the bold and stamped out to the minimally nude, all demanding application control and a whisper-soft finish.

Whether your facial product adds radiance, gives defined coverage or delivers a unique cosmeceutical benefit, sensitive applicator tips can work as part of your product claim to provide a unique experience for your customer.

How we can realise your aspiration

SONE has trusted relationships with some of the leading experts in applicator development. We can offer advice on choosing the right applicator for your product formulation from a wide selection of shapes, sizes, colours and materials.

We offer a full, UK-based pack development service. Everything from pack design and manufacture to product filling and personalised pack off.

Please contact us for further information, we'll be delighted to help at any stage of your project.