There will be an estimated £216 million* available in new e-liquid sales this year. How can you get your share?

On 1 June single-use vapes will become illegal. It is anticipated that most vapers will move to refillable devices and utilise 10ml nic-salts. This option will deliver the equivalent flavour and strength to disposables.

This analysis of the ban will help your business to prepare for the market-shifting change that will take place in 2025.

The background

From 1 June 2025, it will be illegal for businesses to sell, offer to sell or have in their possession for sale all single-use or ‘disposable’ vapes. Businesses have until this date to sell any remaining stock they hold and prepare for the ban coming into force.

Why the ban?

The government says that making the sale of single-use vapes illegal will help to curb the rise of young people taking up vaping, while ‘protecting our natural environment and town streets from a tide of litter’.

What the ban will mean

The most likely outcome from the ban is that single-use disposable vapers will move to refillable devices. This will result in a significant increase in the demand for these products and of 10ml e-liquid bottles to refill them.

Why will there be a move to 10ml bottles?

For consumers: 10ml nic-salts are the only e-liquid alternative that will taste like and give the same nicotine hit as a single-use disposable, while offering a cost-effective option.

For manufacturers: 10ml nic-salts provide a commercially viable option that is compliant with UK law.

What to do next

The anticipated move by many vapers to refillable devices will mean an increased demand for 10ml nic-salt bottles. To ensure your supply of high-quality, TPD compliant packs:

Place your order

Ensure the stability of your 10ml pack supply chain by getting in touch with us. We can discuss your volume requirements in line with the projected increase in your sales.

Make it different

Consider how you will differentiate your new nic-salt range. This could be by pack colour, cap type, or bottle shape. We offer a variety of 10ml pack options as standard. This includes bottle material alternatives that provide clarity or squeezability as their key feature.

Communicate using the pack

Differentiate your ranges by using our caps and bottle types in a variety of combinations and colours.

Want to stand out even more?

A custom-made e-liquid pack can give you a real edge in a market that will become increasingly more competitive.

Our expert Design Team can collaborate with you to deliver a bespoke pack that is both innovative and functional. Visit our Custom Design page for more information and give us a call to discuss how we can help.

Why choose SONE?

Our 10ml bottles are designed and manufactured in the UK by our team of experts. Their goal is to deliver high-quality, premium products that comply to all sector-specific legislation and standards.

For more information about any of SONE’s 10ml products please get in touch.

Phone: +44 (0)1207 288 167

Email: enquiries@sone-products.co.uk

* Material Focus, September 2023: 
'UK adults report buying over 360 million single-use vapes per annum'.

If all these people move to non-disposable vape devices, the number of additional 10ml packs that will be required by June 2025 is estimated at 72 million. At £3 per pack, that is equivalent to £216 million.