We are once again backing VApril - the campaign that offers support to anyone who has stopped smoking or is looking to quit.
There is strong independent evidence to indicate that the VApril initiative, now in its fourth year, is making a difference; 'Today there are some 3m plus vapers who were former smokers and according to One Poll research amongst nearly 2,000 adults, 72% of smokers who were aware of VApril said that the campaign had influenced them to make the switch to vaping.'
Tony Burnell, SONE's business development manager is a strong advocate of making the switch, saying; 'We know from our own research and personal experience that moving from smoking to vaping can make a profound impact on people's lives. VApril is providing support and advice to help make a successful switchover from smoking.'
Further information about VApril can be found on their dedicated website.
